WORK WITH ME
Authentic stories. Thoughtful content. Meaningful insights.
I work with hotels, resorts, airlines, tourism boards, travel and lifestyle brands, restaurants and experience providers to bring travel and hospitality experiences to life through authentic content, storytelling and research.
As a Travel Content Creator, Experience Reviewer and Hospitality Researcher, I combine the perspective of a curious traveller with a professional eye for hospitality and the guest experience.
Whether you’re looking for content that helps people imagine the experience, authentic UGC for your own channels, a meaningful brand partnership or insights into the guest journey, let’s explore what we can create together.
Content Creation
I create travel, hospitality and lifestyle content that captures not only how a place or experience looks, but what it feels like to actually be there.
From the first impression of a hotel to the atmosphere of a destination, a memorable meal or an experience worth travelling for, I look for the details and stories that bring an experience to life.
Content can be created for your website, social media and digital campaigns and may include photography, short-form video, destination content, hotel and hospitality content, food and experience content and visual storytelling.
UGC
Sometimes the most effective content doesn’t feel like advertising. It feels like a real person genuinely experiencing something.
I create natural, relatable photo and video content from the perspective of a traveller, guest and consumer, giving your audience a more authentic impression of your product, property or experience.
UGC can be created specifically for use across your own social media, website and digital marketing channels, with the format and deliverables tailored to your campaign and audience.
Brand Partnerships
I collaborate with brands and destinations that naturally align with Travel and Lead and with experiences I would genuinely be interested in discovering and sharing.
Partnerships may include hosted stays and experiences, destination campaigns, product integrations, reviews, social content, blog features, YouTube content and longer-term collaborations.
My focus is on creating partnerships that feel natural to my audience while giving the brand or destination thoughtful, credible visibility through real experiences and storytelling.
Hospitality Research
Great hospitality is often found in the details.
Alongside content creation, I explore hotels, travel services and hospitality experiences from a research perspective, looking beyond how an experience is presented to understand how it is actually experienced by the guest.
Depending on the research objective, this can include the complete guest journey, from booking, pre-arrival communication and arrival to service, facilities, food & beverage, atmosphere, design, touchpoints and the smaller details that can influence the overall experience.
The purpose is not simply to identify what could be improved, but also to recognise what already works particularly well and contributes to a memorable guest experience.
Mystery Guest Reviews
For selected hospitality and travel businesses, research can also be conducted anonymously through a Mystery Guest Review.
I experience the agreed guest journey as naturally as possible, observing relevant service moments and touchpoints without the team knowing that the experience is being reviewed.
The findings are then shared privately with the business in an agreed format, highlighting strengths, observations, inconsistencies and opportunities for further improvement.
COLLABORATION PARTNERS
I collaborate with businesses, brands and organisations across the travel, hospitality and lifestyle industries.
Hotels & Resorts
Airlines & Airport Services
Tourism Boards
Restaurants & Food Concepts
Travel Brands
Tour & Experience Providers
Wellness & Lifestyle Brands
Discuss a Collaboration
Have a property, destination, service, product or experience that could be a natural fit for Travel and Lead?
I’d love to hear what you’re working on and explore how I can contribute through content, collaboration or hospitality research.